Corporate Video

"Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing."

 

We targets company’s core selling demographics or internal employees. We make corporate videos including corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, executive proposal videos, and customer testimonial videos.

As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.

We leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content.

Stages of Production The corporate video production process will frequently involve the following stages:

Project initiation, budgeting and creation of statement of work.
Pre-production - planning includes script writing and storyboarding, and scheduling.
Final delivery and website integration.
Video production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
Post-production and video editing - the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.


Types and Usage


  • Staff training / instruction and safety videos
  • Investor relations / financial results
  • Company promotional/brand videos
  • New product or service online presentations
  • Video role play (often with actors)
  • Client and customer testimonial videos
  • Event Videos
  • Trade show coverage
  • Corporate event filming (for example, a new product launch or conference)
  • Live and on-demand webcasting
  • Technology and product demonstration videos
  • Business television