One of the ultimate storytelling vehicles of digital marketing, video is a great way to connect with people. With so many companies, organizations, and people on social media sharing videos, it could be difficult to break through the clutter, but education marketers still have a good chance to reach their audience by creating compelling stories through video. Videomart is expert in making educational marketing videos. Below are some compelling reasons to choose Videomart for your institution’s video marketing strategy:
Skilled team and creative staff have made it possible for just about everyone to produce innovative videos through Videomart. In addition, social media makes it easy to share and amplify videos more than ever before. We provide you with the video and if you want us to market that for you, then we can do it perfectly and if you want to advertise it yourself then you can do it in that way also.
People spend more than 1,000 minutes per month watching online videos with the 18-24 and 25-34 age ranges leading the pack. Video consumption continues to rise, to the point where video social media network YouTube has become one of the leading search engines on the web. Educational institutions need to understand how their audience is consuming content online, and the fact is that more people than ever are watching videos for both entertainment and education.
Just from a brand awareness angle, videos are great: 80 percent of users recall watching a video ad, and 46 percent of those follow up with an action. But even more important, videos are more likely to engage: videos in an email lead to 200-300% increase in click-through rates. Including a video on a landing page can increase conversion by 80%. Including videos into your content marketing plan is an absolute must for education markers who are looking to increase engagement.
A whopping 86% of colleges and universities have a presence on YouTube. Videos are a great way to increase your brand awareness and to stay at the top of mind of potential students, current students, and alumni. Creating student testimonials, virtual tours, campus events, and update videos are a great way to catch the attention of your student audience and keep them connected.
Video marketing isn’t going away, and education marketers especially need to optimize and expand their video marketing strategy to reach their target audience. Videomart do all this for you in a most innovative way. So Hurry Up! Call now to get our services.