We're in the age of the digital patient, where 72% of internet consumers educate themselves online for medical information. A while back we talked about picking the right video for the right patient, but now we want to look at why current video marketing trends and pharma is a match made in heaven! Whether it's for pharma marketing, physician-rep communication, or better understanding the human body, video is revolutionizing the pharma industry!
Studies show that patients prefer being reached via online channels. Companies who leverage social media to build their brand online are future proofing themselves simply because the value of social video is so high.
Since physicians have increasingly mobile lifestyles, (especially doctors as part of a larger healthcare system), video fits into this work situation perfectly. More often than not, Pharma reps of medical companies are connecting to healthcare professionals to discuss preventing diseases, recommending treatments and medicines, etc. By communicating with video, they can demonstrate the value of their product, create higher engagement and save the world while they're at it.
Thought leaders in the medical world who consult for pharma companies are called KOL’s: key opinion leaders. These thought leaders are important in lending credibility to treatments, medications, giving lectures, conducting clinical trials, etc. More and more KOL's are creating video series to raise awareness for treatments and diseases, and advocating for medicine without a pushy intention to sell.
Any advancement in the medical industry has always occupied a major segment of the daily news. However, for those in the medical industry itself, one prevalent change in the last decade has been the use of videos. It has completely transformed the way hospitals, employees, medical schools and all other departments of the medical industry teach, train and share information. Knowledge that was earlier being impacted by means of text can now be taught by hi-tech 3D technology. Complicated structures can now be studied in 3D with much more precision and clarity. Employees can be trained to use new equipment by means of instructional videos that explain all functionalities without using dull manuals. More and more organizations are incorporating video advertisements to their marketing strategies and it works! Videos are shorter and share more information in lesser time, which is a huge constraint nowadays. People are always on the move and need information on their finger tips. It should be easily viewed on phones and not require much effort to go through.
Where text can easily be misinterpreted, visual representation saves the day! Animated videos can be used for raising health awareness for patients where complicated information can be presented in a simpler manner which makes it easier to understand. Consequently, video representation is rapidly taking over text representation. Medical schools and colleges now use 3D animation to explain a detailed anatomy of the subject. At Videomart , we provide you with video solutions for all your requirements. We can help you incorporate video presentations and other video content in your daily communication and training strategy. Our videos can help your organization provide the best quality care and impart knowledge like never before, resulting in competitive services.