The video is the most powerful marketing tactic available to today's digital marketer. The benefits of investing in video production and incorporating video into your overall marketing mix and go to market strategy are proven. Using video will help you create stronger engagements with prospective customers which can result in accelerated sales cycles and increased revenue. Videos help you maximize the ROI from all of your digital marketing investments such as your company website, social media, paid advertising and other marketing channels. Humanize Your Brand Perception with Video. Businesses that invest in video tend to have higher organic SEO rankings, convert more website traffic and have an elevated brand perception making them appear as the leaders in their respective market categories, even if they aren't.
a) Audiences can access your video content 24/7 from the office, home or on the move. Whilst only 20% would read the majority of text on site, 80% would watch the same content when it is delivered by video.
b) Brand awareness +200% Video marketing is better than TV, Lead generation +300% video content improves email click-through rates.
c) Sales +80% Video marketing improves conversion rates. There's no better way to improve your conversion rates than video.
d) Video Encourages Social Shares- Video content is getting 1200 times more shares than text or images also reaches the audience.
e) 4 billion videos are watched on YouTube every day, YouTube has over a billion users and a third of these are watching videos daily.
f) 84% of people are watching less TV and making more time for YouTube. To get the best out of video marketing, you need to determine whether your target market watches videos.
g) The video is the future. 53% of the consumers would like to see more video content of brands and companies.
h) Video helps in increasing your Credibility, Trust. Create Brand Awareness, Help Shape Brand Perception, Brand visibility across platforms, and engagement online.
i) Videos are found easily via Google because Search engines love the video, Increase Organic Search Rankings with Video.
j) Video content on social media sites like Facebook, YouTube, and Instagram enhances all your social media marketing efforts.
k) The video is 1 of 3 ways adults learn & consume content online, 92% of B2B prospects consume online video.
l) Training Videos, Employees can watch the video over and over until they retain the information.
m) Video conveys huge amounts of information in a short time.
n) Business videos are as powerful as a personal meeting & as scalable as digital marketing.
o) About one-third of shoppers will purchase a product after viewing a video ad.
p) Video tells your story better than other formats.
q) Video helps in promoting your product & services.
r) Video helps you stand out from your competition.
s) Video Appeals to Mobile Users also shows Great ROI.
t) Video Engages Even the Laziest Buyers also gives a new height to your brand.
We approach every video project with the goal of making it better than you imagined it could be. We understand your marketing goals and we’re here to help you get there.